Tuesday, June 19, 2012

55 Locations??? and I thought Americans loved fast food


Turkey's advertisements were very different from Russia. My favorite one had to be the crazy amount of advertising. In Turkey I felt like I was constantly bombarded with ads, and promotions. Some of these bombardments included, but not limited to, promoted security checks at the mall, sponsored turnstiles on the metro, and last but not least promoted escalators.

The best promoted escalator had to have been the McDonald's escalators, and there was no way you could miss them. Mostly because you had to walk under the golden arches to ride up the escalator or continue off the down escalator. It was completely breath taking but it was funny because the only people who seemed to notice were the tourists, namely us, partly because Vijay pointed it out... but considering the grander of this arch it was hard to miss.

It was crazy how much more McDonald's promoted themselves in Europe versus in the US. To add to the amazingness of McDonald's in Europe, with around 55 locations on the European side of Turkey alone. This is interesting because even in the US there isn't as many in one city. It amazes me that such a large US company can be able to build, market and sustain that many locations in one city. However there were a few issues while at the McDonald's in Taksim we had real issues, with getting our food and the timeliness of the ordering process. So what would have been a quick 7 min trip to McDonald's ended up being a 20 min endeavour racing the clock to not miss our bus.

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