Scientific Resturant

So... the hardest part of being in Russia had to be the language barrier, in spoken word, text and different understandings. All of these difficult understandings came together to create one of the oddest ad's that I saw the whole trip.

Here is the picture of the ad in Russian. This was taken at our hotel,The Holiday Inn,  in St. Petersburg. This advertisement was in most of the elevators, and most of the ones we rode in had it in Russian, and to be honest we were wondering what they were trying to say the whole entire time. From the picture alone we thought it was for some big tech conference or something along those lines.


However because this was a big US chain hotel there was a bit more information available, like a list/translation of where all the restaurants and bars were in our hotel. From there we discovered it was a restaurant. This assumption was reassured when we found this little piece of work.

The thing that I found really odd was the fact that it didn't express the true idea of a restaurant ad. When I'm looking at restaurants to go to I look for what the food looks like, I like to see the types of presentation, and their main dishes on an advertisement. However this one seemed to focus on the scientific side of what a good meal is.

The part that interested me the most about this ad was the fact that it focused on the idea, or a slight process of bodily signs of being aroused. It was entertaining because it was really about the desirableness or the food instead of the quality.