So I got home from my trip yesterday... and it was a long fun trip. But today was a little crazy however I did notice something that I found interesting from a Marketing perspective. My mom and I went to a big grocery store, Win Co, to get some groceries for my family. It was crazy I was surprised how large things were after shopping at little grocery stores in Russia for a little over a week.
It honestly surprised me. The people in Russia, and even in Turkey, although I didn't have the privilege of going into a grocery store there, it seemed that they valued the freshness of the food, and the people shopped for just a few days at a time unlike the US idea of buying for a month at one period of time.
You could really tell this value when you walked in the stores, you could smell the ripe fresh fruits and veggies, unlike the smell of the "fresh" fruits and veggies in our stores. Oddly enough it was one of the most tantalizing smells when you walked in the store, it made the store feel truly like a grocery store.
The other thing that really surprised me was how small the stores were, seeing as many of them bought only for a few days at a time. This value of freshness came through while we were also in the Bread Factory #1 in Obmnisk. They said that they bake bread all day every day, save a few special holidays. They were packaging their bread while it was still warm and the presenter said that they deliver fresh to many stores from 1 to 3 times per day.
I was amazed of the freshness of the food. Especially in the fruit juices, (side note, I love love love apple juice and when we were on the plane we had apple juice that tasted just like a granny smith apple, my favorite flavor of apple.)
It honestly surprised me. The people in Russia, and even in Turkey, although I didn't have the privilege of going into a grocery store there, it seemed that they valued the freshness of the food, and the people shopped for just a few days at a time unlike the US idea of buying for a month at one period of time.
You could really tell this value when you walked in the stores, you could smell the ripe fresh fruits and veggies, unlike the smell of the "fresh" fruits and veggies in our stores. Oddly enough it was one of the most tantalizing smells when you walked in the store, it made the store feel truly like a grocery store.
The other thing that really surprised me was how small the stores were, seeing as many of them bought only for a few days at a time. This value of freshness came through while we were also in the Bread Factory #1 in Obmnisk. They said that they bake bread all day every day, save a few special holidays. They were packaging their bread while it was still warm and the presenter said that they deliver fresh to many stores from 1 to 3 times per day.
I was amazed of the freshness of the food. Especially in the fruit juices, (side note, I love love love apple juice and when we were on the plane we had apple juice that tasted just like a granny smith apple, my favorite flavor of apple.)
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