So here comes a topic I find interesting. Since we didn't get to spend too much time in each country I had a hard time finding out what many of the major US company's (IE: Coca Cola, Pepsi, McDonald's, Burger King, etc...) marketing strategy's were. However I did notice a huge change in the delivery of the preferred marketing of the different areas in which we visited.
While in Russia it was interesting to find that many people had and drove frequently their own vehicle. It was fun because the marketing strategy's followed this, the ads were large enough and simple enough to look at while driving by. This was really different from Turkey because theirs was more geared to the pedestrian, there were lots of little billboards just on the street that you could look at and read from the street. In Taksim square there were even very large shopping bags placed out as an advertisement for a huge shopping event going on.
It also surprised me that there were very few ads on the public transportation in Turkey. In Russia they had them all over the Metro system having at least 24 to 48 ads in one train car, but Turkey's tram system was very clean and didn't have much advertising. From personal experience if I wanted to promote my product anywhere it'd be on the Turkish tram system, the trains were so full that you could barely breathe.
I guess this just goes to show that there is great use in the placement, and considering I just got a topical glance at many of these ads and didn't get to see every aspect of the delivery methods I can't really judge how or where they advertise and promote their products.
While in Russia it was interesting to find that many people had and drove frequently their own vehicle. It was fun because the marketing strategy's followed this, the ads were large enough and simple enough to look at while driving by. This was really different from Turkey because theirs was more geared to the pedestrian, there were lots of little billboards just on the street that you could look at and read from the street. In Taksim square there were even very large shopping bags placed out as an advertisement for a huge shopping event going on.
It also surprised me that there were very few ads on the public transportation in Turkey. In Russia they had them all over the Metro system having at least 24 to 48 ads in one train car, but Turkey's tram system was very clean and didn't have much advertising. From personal experience if I wanted to promote my product anywhere it'd be on the Turkish tram system, the trains were so full that you could barely breathe.
I guess this just goes to show that there is great use in the placement, and considering I just got a topical glance at many of these ads and didn't get to see every aspect of the delivery methods I can't really judge how or where they advertise and promote their products.
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