While on business visits in Turkey we visited a company called Starcom Media Vest Group. This business focused on marketing placement in Turkey. Starcom did a lot of marketing research and even a little bit of design for a few of those customers not quite prepared for the marketing section they want to enter. The research they presented to us showed how the Turkish people like to spend their time, and the best places to present their ads. This company also ensured the quality of the placement in the market.
It actually never occurred to me that placing the ads is just as important as the the design of the ad as well as the product. This group really seemed focused on the online advertising for their clients. With turkey as one of the main user groups on Facebook and Twitter. Their research also showed that online advertising was increasing and becoming a greater platform for promoting goods to the younger population. They didn't share much about how they market themselves to the businesses that use their services but it was interesting to see how they work with their customers to place their ads in the most reliable, best place for the market group that they are looking for.
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