Sex Appeal???

So aside from the internet, and the restaurant ads I also noticed a lot of other interesting marketing tactics, and a majority of them seemed to focus on the sex appeal. The car ads had the car looking as seductive and sleek as possible, and many of them sported very attractive looking supermodel esque women laying all over the cars. 

Martini at the Airport

The other adds that really hit the sex appeal had to be the martini/alcohol advertisements. There was one, sadly no picture, for a bar that had a really sleek female front that had only two pints of bear hiding what needed to be covered. But Martini had some great ones in the airport with really attractive men and women leaning in very seductive poses and say things like "Are you ready?" and "are you?".

The thing was these didn't fall too far away from the market, with the Russian people wanting to be something more than what they were. They didn't really seem to care about money or how much it cost they just wanted to be up to date and seem as high class and wealthy as possible. the sex appeal also plays back to the market with the fact being that's what some of the people are looking for. We rode in many different coaches in Russia and most every driver had their own personal collection of only partially dressed women. (some even less dressed than Victoria Secrets Angels). But considering where we were and the ads we saw, and the way people dressed I could tell that they cared about how attractive a product would make them look. 

Look at how sexy that phone looks.